i thought it would be good to have a thread like this and hopefully becomes a sticky.
i hate calling us in the hobby now a "sneakerhead". to me, the word sneakerhead is an oxymoron. being a head on something denotes knowledge, top of the class. kids calling themselves sneakerheads yet cant tell a jumpman facing the "right way" is just not on. eveni, who have been in the hobby for so long, cant even dare call myself a head because i dont know everything. i can understand James Bond of Undedeated take on it. The “sneaker head" so to speak is no longer a viable business model as the true (sneaker) head has become almost non-existent". personally people producing the japanese magazines before the internet in the 90s are the true heads. yes, we can all call ourselves having a passion on sneakers but all having a knowledge? yes a few but all, i afraid not.
anyway so with this sneaker q&a, we can share, pass info and in the end acquire knowledge so one day we have the right to be called a "head".
i start it off with this first Q. once answered and settled, we post the next Q. sounds good? ok.
why cant nike produce more quantities of limited sneakers e.g. yeezy2, that everybody wants?
the simplest answer to this really is "marketing".
historically, nike as a business undergone a series of restructures depending on the trend of athetic market share conditions. Through its emergence in the 70s, worldwide expansion growth in the 80s due to aggressive marketing, market dominance in the early to mid 90s where the focus is on the athlete ie michael jordan, sergei bubka, andre agassi, bo jackson, and the slippage in market share in late 90s due to teenagers moving to 'brown shoes' ie timberland and finally admitting to non social responsibility issues eg child labour. In the early 2000, Phil Knight succumbed to pressure and overhauled the way nike handles its core operations & distributions. By 2002, Nike turned a corner. Surprisingly, the turnaround stemmed in large part not from clever marketing or new high-tech sneakers but from concentrating more attention on the more mundane aspects of running a business, such as investing in start-of-the-art information systems, logistics, and supply-chain management. In Australia, this is the end of mom & pop stores and birth to "tier" accounts and exclusivity, sneaker buotique houses. whew. long read. lol
basically, limited editions sneakers that nike produces is for the benefit of the nike account holders. in a way nike created this exclusive market so they have to produce it for them. produce a product, market the product to the target demographics. marketing 101
furthermore, human nature reacts to want something more something they cant have. similar to single girls falling for married men. hahaha yeah right.
next question, guys