REEBOK FREESTYLE FOREVER!
The 80s were a notoriously fresh time for fashion. You’d see shoulder pads on lads and ladies alike and a tsunami of fluoro that puts today’s new-rave hipsters to shame. Tees and sweaters had their arms hacked off and thong-thin leotards teamed with tights, leg warmers and sweatbands really began to blur the sweaty crack between sport, dance and streetwear.
Aerobics fever hit the world harder than Cindy Crawford’s buns and was inspiring everything from film clips to flicks and of course, kicks. Until the dawn of the spandex era, femme footwear hadn’t really made a huge mark on society, which left few options for getting girly, other than patronising pink colourways and scaled-down versions of chunky men’s shoes. Until the Reebok Freestyle! Inspired by the aerobics craze, yet street enough to take you right from the gym floor to the nightclub door, the Freestyle was the battering ram that smashed open the pink curtains to create a new steez for high-stepping ladies. Peeps were practically doing Grapevines in the street and anybody who was anybody wanted to be hooked up.