AIR JORDAN 11 ‘GAMMA BLUE’
Happy Holidays from Jordan Brand!
Jordan Brand’s marketing for its retro releases can seem like it consists of the shoe silhouettes themselves and Michael Jordan’s career. We here at SF never get emails about bring-backs direct from the brand, rarely see a shoe sample, and don’t notice many TV spots and relaunch parties going down. Jordan Brand don’t do those things because they don’t need to. The hype machine feeds itself; all kids need is a grainy picture on Instagram and a speculative drop date to get exhilarated by a potential bring-back.
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