WHY THE IPHONE IS KILLING THE SNEAKER INDUSTRY

IF YOU ASKED THE ‘AVERAGE’ MAN, WOMAN OR SNEAKERHEAD WHAT IT ACTUALLY COST TO MAKE A PAIR OF SNEAKERS, I’D BET MY ASS THE REPLY WOULD PROBABLY BE SUMMED UP AS SOMETHING PRETTY CLOSE TO ‘A FEW LOUSY DOLLARS!’

Now ask yourself the same question... have you ever thought about how much your premium Air Force 1s cost Nike to make? What does PUMA fork out to knock out a pair of classic Suedes? The fact is I don’t know the precise answer either, but for the past few months I have been endeavouring to find out.