It was unusual for Nike to be pursuing non-athletic shoes at the time the Moc was developed, wasn’t it? What was the brief?
There was no brief, I just did it and showed it to the inline ACG designer and he loved it and together we campaigned for it.
You’ve left Nike and are now a part of FUSE. What you are up to now...?
I am one of two owners (read: liability holders) at FUSE. I still do a lot of the actual design work. I am best at the early opportunity identification and the first ‘what does it look like?’ concepts. We have a little team to do the 3D modelling and engineering. We do all sorts of mass-produced consumer and industrial products across many industries. Many of our clients are just looking for ideas whether or not they translate into a physical product. FUSE has done work for Herman Miller, Intel, GE, In Focus, Keen, Cranium and Fiskars to name a few. Oh, and we do Furilla!!!
Interview by Collie and Nikolai
Check him and his videos at www.furilla.com!
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