SUPRA - ANGEL CABADA INTERVIEW

So are you tempted to increase production? Or do you think there’s a fine line between selling out quickly and kids being able to get the shoes that they want?
This is the deal, we make stuff, some stores pre-book, and there are some people that don’t. Our brand is still fairly new, but now I think they are realizing that every time a customer comes up to their store and asks for a pair of shoes and they don’t have it, they just lost profit. I’m not going to give you numbers but we overbought 50% of our pre-booked orders and by the time our shipment came in, we’d sold out.

Does that success make you nervous that Supra is about to be imitated by other brands?
No. Chad called me from Bread and Butter (Barcelona tradeshow) and he said he saw four Skytops pretty much knocked off to the T. At the same time, I’m not mad at them, it’s a compliment. But you know, there’s only one Supra Skytop and that’s our shoe and if people want to go out and buy the fake one that’s on them.