SUPRA - ANGEL CABADA INTERVIEW

A few retailers told me they had long queues and international calls about the shoes. That level of hype is normally associated with Nike more than anyone else in terms of consumer interest. Did the reaction to that shoe in particular take you by surprise?
Yeah of course it did. This whole thing is still taking me by surprise. But at the same time, I’ve been in it so damn long it’s kind of like... I’m at the stage where I’m jaded you know?

I know exactly what you mean (laughs). Well it’s still a remarkable achievement. It has to be an amazing positive for the brand?
I just live one day at a time and try to be myself. With the first batch of gold shoes, people were scared because the shoe’s really crazy. But, by the time they actually came out, they were hot! Everything that we put out has been sold right off the shelf. The last 413 silver edition sold out in 30 minutes. The feedback we get from the stores is that they’ve never had a shoe that sold that fast. Ever in history. So I’m hearing all this stuff, yeah I’m super amped, but I think the thing that really hit me the most was seeing Little Wayne wearing Supras.