SUPRA - ANGEL CABADA INTERVIEW

You’ve partnered with Steve Aoki and Samantha Ronson and Chad Muska of course. It seems genuine to me and I think kids are responding to the fact that they’re close to the brand and they’re a nice fit with what you’re about. Are you a little cynical about the way some brands associate themselves with celebrities?
No comment. Everyone does their own thing. I just know that for me personally, I have to make this connection and the people that we have given stuff to are actually our friends. We’re not paying money to place the product. They’re my friends. Like I said, we don’t pay an agency $20,000 a month to place our products (laughs). I mean, you couldn’t pay me to put something on that I don’t like. I think that’s how they feel as well and I appreciate that. I don’t want to mention any names.

The gold 14K edition you did with Chad Muska really got kids in a frenzy. There were queues at some stores and...
Hang on, I got two fucking Dobermans over here going crazy.

I was talking about the 14K...
Sorry hang on one second, now they’re really going crazy.