STAPLE x NB 575 PIGEON

...I’d like to think that I’m at a point in my career where people can trust that the things that I do are not completely out of a need for cashing a check. If I did the Pigeon NB and I looked at it and I thought it was really wack, I wouldn’t have done it. I remember when Tetsuya pulled the sample out of the bag, I thought if I’m not getting goose bumps it’s not happening. But I did and so it is.

Having gone through this design process recently myself, I know how hard it is to use color that has no reference. Unless we can invent new colors, it feels like every combo has pretty much been done before. By putting the same pigeon colors on the Lomo and the NB... are you being lazy or are you building a clever story that’s easy to digest?
Yeah I know. I mean it’s interesting. As a pure designer, it does irk me a bit like that. Okay, I’m a designer, I’m supposed to constantly innovate and recreate and break the mould and I’m one that hates resting on laurels. But I’m also not a fool. And when I see a good thing I’m going to continue to do it. And the beautiful thing about the Pigeon is that it’s grey, white and pink, that’s it. Like you said, it’s not a brand new color, it’s not even a new combination really.

Distribution is global right?
I think they’re doing 800 globally, so it comes out to around 144 per region. I think that’s a good number. The Pigeon Dunk was almost a mythological number. How many kids know of the Pigeon Dunk but have never actually seen them with their own two eyes?...