STAPLE x NB 575 PIGEON

NB still don’t sponsor athletes, do they?
Exactly. Their whole existence is almost against what other companies are doing. So it’s like you say, they don’t sponsor athletes, they’re not buying the 30-second spot during the Super Bowl and stuff.

The most obvious thing is that you resurrected the Pigeon logo and the colors from the infamous Dunk you created for Nike. Is there background to how this came about? Is there some sort of hidden message in this?
Well... it’s interesting ‘cause the Pigeon is sacred to sneaker culture enthusiasts. When we had the opportunity to finally green light it, the immediate question was whether we should do something different or do a Pigeon variation? The Pigeon is obviously sacred to us and it’s obviously sacred to many other people. Not to sound like complete pompous assholes, but in the best way we were asking ourselves is NB worthy, you know.