STAPLE x NB 575 PIGEON

Let’s talk about the New Balance 575...
It actually started as all good collaborations should start. Very, very organically …

In the pub?
Usually over a meal.

Yeah, I know you don’t drink anymore.
Yeah, exactly. So it’s going to be over food, not alcohol. It started when we had a conversation with New Balance about carrying their product in Reed Space and we wanted to figure out a way through the distribution cycle. I met Tetsuya Shono, who is the PLM (Product Line Manager) over in NB Japan, and we’d just shoot the shit, talk about the culture, and at the end of the day we just got along. It was actually kind of difficult at first to sell in to the company I think, mainly because of the past work that we’ve done with Nike. Tetsuya thought it was going to be a tough sell with NB because they really pride themselves on not following the trends and not doing the typical thing.