STAPLE x NB 575 PIGEON

 

 

 

 

So, Jeff, what are you up to these days?
Ah, let’s see, I just completed a Lomography package with a camera and a book which is outside of the norm of what you might expect. We’re actually doing something similar in Barcelona for Bread and Butter. And then we’re selling Spring ’09, the Staple collection and countless other little projects here and there that are brewing.

Other industries have obviously cottoned on to the way that sneakers have been promoted as a way to get noticed?
Definitely, it’s pretty evident. You can buy limited edition Kit Kats now and I’m super into those and I think a lot of other industries are looking at this formula that was pioneered by footwear. It’s not really a big money thing, but I think it does bring light and excitement to a brand.

Check out our next feature: SNKR FRKR x BLAZE OF GLORY SHARK SKIN

Sneaker Freaker