Our next guest needs no introduction, but we’ll write one anyway. He’s a man with more hats than you’ve had hot dinners – Jeff Staple is equal parts entrepreneur, store owner, apparel and product designer, blogger and jetsetter extraordinaire.

His rise to the top has been nothing less than swift, fuelled largely by his knack for co-branded projects and his affiliation with Nike, for whom he designed several packs, including the now infamous Pigeon Dunk (2005). Those Pigeons created a ruckus never seen before in the sneaker game, with cops, billy clubs and mace flowing on the streets of New York.

All of which makes his next move even more curious... taking the New Balance 575 model as his canvas, Jeff has transplanted his trademark Pigeon grey/white/pink combo directly from the Dunk. Lazy MF? Genius? Bridge burner?

You be the judge, but you better remember, he’s one step ahead...