TOP 10 RULES OF COLLABS!

It’s a given, but with the sheer number of blogs and forums around, the colab opportunity means information regarding the shoe will travel fast.

Don’t waste the potential exposure. We’re not proposing that you have to create some half-baked story to defend your design, but if there’s not a little bit of your style or imagery that indicates your involvement, you’re throwing away a great opportunity and it’ll lack soul. It works both ways – don’t deface the shoe you’re working with in an attempt to assert your individuality too hard. Work with the silhouette and design rather than trying to block everything out to display your vision. Only when this balance is in place, can the end product be deemed a true collaboration. From the site colours hidden in the midsole, the classic adidas lettering flipped towards the heel and tongues, there’s plenty of CT in the Century without sullying the simplicity of the original model.