TOP 10 RULES OF COLLABS!

Give the consumer a few little surprises.

A little trim that’s hard to spot here, a reference for those ‘in the know’ there. It makes a tremendous difference and rewards the heads without descending too far into cliquesville. Go ahead, contrast that stitching to set off your choice of colours, and illustrate the lining. Who cares if that’s the part that’s invisible from the outside? There’s no such thing as too much attention to detail. Don’t let it get rejected by consumers after an initial wave of excitement on seeing low res images on a hype blog turns to disdain on seeing the production model in the flesh.