TOP 10 RULES OF COLLABS!

It’s not easy, when it feels like every idea ever has been recycled time and time again, but can’t people at least attempt to push the boat a little?

Yes, ill-fated accusations of the Crooked shoe bearing a similarity to the Neighborhood Superstar reared their heads. What with it being black and all. The interchangeable tongues, speckled midsole and the fact that black is a necessary part of any wardrobe seemed to have been overlooked by the accusers. For the most part, it seems to be a game of extremes – intentionally ‘wrong’ colours in attention-seeking patent or the same outdoor browns, oranges and purples, occasionally embellished with the ubiquitous camouflage patterns, disappearing into the surroundings. Intentionally ‘homaging’ an older shoe in materials and colourway isn’t the key to a classic. If anything it renders the release a novelty – a quick hit that’ll keep the heads happy prior to the inevitable re-release of the shoe you’re paying tribute to. It’ll be nothing more than a product that lives in the shadow of it’s OG godfather. It’s better to die on your feet than live on your knees. So what if the forum kids slate the final product? Better to create a noble failure than another clone. Try to think outside the (shoe) box.