TOP 10 RULES OF COLLABS!

Slowly, slowly, catchy monkey.

Let’s stick some flouro there! Some lettering there! Woah there. Calm down. Breathe into a paper bag, cease your hyperventilating and take some time over this. Unless you have a specific vision you’ve had gestating in your head since you were knee-high, gawping at unaffordable sports footwear, you might want to relax and come up with several ideas. A midday Photoshop session isn’t going to set the world alight and the manufacturer isn’t going to withdraw the collaborative offer if you can’t produce your finished design within an hour. Yeah, there’s been some sought-after team ups that probably didn’t take too much of the creator’s time, but nowadays the stakes are higher, collabs are commonplace and the bar has been raised pretty damned high. After being allocated the colour black there was definitely a pressure to apply some kind of ‘killer app’ to the product to separate it from the rest of the clones.