TOP 10 RULES OF COLLABS!

In being given the opportunity to design the BK3 shoe for the adicolor project, we made a conscious effort to bring something fresh to a table filled with particularly stale food.

It seems that the sheer volume of collaborations has meant the proportion of memorable, genuinely desirable shoes has declined sharply. On being given the chance, it’s gotta be said that a lot of collaborators are pumping out 'collabortions'. Yeah, we know that’s not a real term, but sometimes existing words can’t express our irritation adequately, and since when was inventiveness such a bad quality?

Since collabos became the industry norm, it seems to have been outlawed. So, it’s with a heavy heart that we feel the need to break down some commandments on some Moses steelo with regards to the collaborative game to keep those special editions, well…special.

So cue the DJ Premier Chuck D cutups and word to Frank Blizzard...