TOP 10 RULES OF COLLABS!

Don’t get too hung up on the idea of kids queuing up to get hold of your shoe.

Today’s Holy Grail is a regrettable purchase in a year’s time for kids who rode the hype wave into their local elitist emporium. It’s far better to create a relatively attainable, quality shoe that gets regular wear than some unwearable tosh sold through association with a here-today-gone-tomorrow hipsters favourite. But the kids are fiending for bright colours and shiny leather! Yeah. It’s been done already, and when the hype tide turns, they’ll abandon ship in droves. Looking to target the sites that feed the frenzy? Relax. They’ll cover anything that’s even remotely limited in production. No need to compromise yourself for that kind of exposure.