Collaborations.
Everyone’s at it – stores, brands, websites, blogs, magazines, toy companies, musicians (often in the very loosest sense of the term) and pretty much anyone who wants to get involved. The more the merrier! Shit, even your aged parents are probably pissing around on Photoshop right now, engaging in heated debate about the merits of nubuck and wondering aloud whether that’s a little too much 3M near the heel.
Remember a time when the crossover was something of a novelty? When the meeting of brands was a rarity and a big deal? No, thought not. There’s so many collaborations nowadays followed by the predictably weak sequel – the general released attack of the clones, where the same model, in inferior materials but the same colour scheme, makes a mass produced instore appearance a few months down the line, infuriating owners of the limited edition rendering their alleyway sleepover even more pointless than it already was.
Words by Gary Warnett
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