NIKE ACG FEATURE - PART ONE

TINKER HATFIELD INTERVIEW

You had to stand there with them and flick paint on it?
Well, the first few samples were sort of artistically done individually, and then they figured out how to splatter paint in order to make lots of them. Again that’s another part of this process that most people don’t even know about. Once you come up with all these crazy ideas and you end up with a sample, then you’ve got to go to some factory in a foreign country and actually try and communicate to them your idea. Then they have to tell you stuff that you don’t know about how to make things producible en masse.

Was the Revaderchi a relative of the Mowabb?
Actually Steve McDonald came back to me with a new version of the Mowabb. He had a few other additional ideas that he called the Air Revarderchi. I think that’s just a super-funny name. If you look at it, the way it’s spelt there, it’s a joke.

I know, I’m laughing!
Good... The Air Revaderchi was technically part of the Huarache line, but truly it was actually an evolution of the Air Mowabb. I like to give Steve McDonald plugs because he’s still doing some fantastic work for us today and he also really helped invent our whole Considered approach to product design. He had a few different ideas about the outsole and how it worked, which is why this shoe is a fun one to talk about even though it didn’t sell a huge amount.

They are what we call niche products but they help set the tone for every other shoe that we do. They’re the leading edge of the product development process. And I think it was again a very interesting and unique approach to shoe design and no one really had caught up to us at that time.