LA GEAR x AMSTERDAM x PATTA x ZONDER FILTER

Obviously, L.A. Gear has a lot of confidence in Club Zonder Filter, especially for a crew of ladies not too well known outside of The Netherlands. What did you do or say to convince the defunct brand to open up their archives and bring back some of that ‘90s heat?
Well we begged and begged and pleaded. Actually we wrote a really passionate and sincere love letter about the shoes our parents wouldn’t let us have when we were young, that they had to come back and that the time was so right for it. I think the fact (us missing out on L.A. Gears when we were young) was still bothering us personally. We did a lot of research and made a flashy presentation, which we added to our love letter. This all sounds really easy, but it took them over a year to finally make the decision and get in touch with us. 

Just what is it about L.A. Gear?
For us I think it’s the sense of nostalgia and the special memories attached to it. In our opinion, this shoe defines femininity in a very characteristic way. They were the first brand who released sneakers for girls with a fashionable twist and they did it in a bit of a tacky, yet ‘oh so’ great way. That created something almost legendary and mythical about the brand which, in our minds, made them into real cult items. For example, putting rhinestones and LED lights on sneakers, blending laces with actual lace or satin ribbons – no other sneaker brand could get away with that!