SPRING INTO ACTION
ROOS were determined to leverage their unique feature at every opportunity. Their crunchy slogan ‘Shoes for your feet. Pockets for your stuff’ went hand-in-hand with their aggressive ‘Stuff It’ campaign, a cheeky riposte to the challenge from the ‘Just Do It!’ camp.
With their pocket rockets popular among schoolchildren and amateur athletes alike, ROOS, like all performance aspirational brands, knew their sneakers needed to excel at the professional level. Enter phase two of the ROOS story. If athlete affiliation is the measuring stick in the eyes of young sports conscious consumers, by the early-to-mid ‘80s, there was no hotter brand, with a headlining roster of talent signing on to run with the macropods.
National Football League heavyweights Walter ‘Sweetness’ Payton (a two-time NFL Player
of the Year) was joined by OJ Anderson and William ‘The Refrigerator’ Perry, to form one leg of the extended ROOS family. In 1986, ROOS gifted sneaker lovers with the Walter Payton Hi and Lo as well as his own eponymous Fitness line.
In a masterstroke of retail incentivation, stores who ordered 48 pairs of the Walter Payton line were entitled to receive a free life-sized display of the NFL legend! They must have given away quite a few because Payton’s affiliation with the brand and subsequent product line were so successful that ROOS famously rewarded ‘Sweetness’ with his very own sexy black Lamborghini Countach – an enduring image for teenage sports fans and wannabe Lambo obsessives.
Check out our next feature: PROFESSOR SHOELACE STRIKES AGAIN!