LUXURY SNEAKERS!
Pierre Hardy is definitely the brand that has had the most impact on the contemporary sneaker market. Its influence in colour, the use of patent materials, velcro straps and metal embellishment is simply profound. Their sneakers represent the first time a luxury brand has understood the potential of the sneaker market. Collections have a very ‘80s pop-fashion influence, especially in a market where black and white represent the fastest and easiest way to reach mass acceptance. Hardy’s influence can be examined in many of its competitor’s high top models, especially in the mix of patent with plenty of overstitching. Pierre Hardy is the only brand to dare use varied colours and silver when other brands stayed on an eminently sensible color path. This is a very risky bet that could very well backfire at the next change in trends... but this is the great discovery when a brand gets it right!
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