The race to increase efficiency, to negate risk by playing it stone cold safe has led to a conservative ‘bummer’ that is plain to see.
Will this be a blip on the horizon? Is this the death of the ‘cool guy’ store or have we just bottomed out, with a rebound on the cards? Only time will tell.
This is not something I enjoyed writing and it’s probably not something you’ll enjoy reading as such, but it is what it is and it will make you think. There’s no point not mentioning the Silverback in the room anymore, this gorilla is too damn big and hairy chested.
Like it or not, this is where we are at in 2010.
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