ASICS RUNOVATION - REMKO vs. REMCO

Anyway, let’s talk shoes. What are you both wearing right now?
Remco: At the moment we are both really into original stuff or more innovative sneakers. I am really into our new project, Runovation and Remko is getting into the Mexico ‘66 again.

Remko: Definitely true, I love wearing a pair of Onitsuka Tiger Mexico ‘66s, I can also wear a really nice pair of ASICS DS-Trainers, they’re a great performance sneaker. But the Runovation project is definitely one of my favourites right now.

Before we go any further, can you explain the difference between ASICS and Onitsuka Tiger?
Remko: Onitsuka Tiger, ASICS Tiger and ASICS just stand for different time eras. Kihachiro Onitsuka established Onitsuka Tiger in 1949 and in 1977 the name was changed to ASICS, which is still the name of the company. In 1981, ASICS Tiger was established as a new base for market development in the US and for some years ASICS brought out models under the ASICS Tiger flag.

Remco: Right now Onitsuka Tiger is our heritage brand and ASICS our performance brand with the exception of the lifestyle line that is brought out under the ASICS flag. This means that everything that came out after 1977 will carry the name ASICS and everything that was made before that time under the Onitsuka Tiger flag.