ASICS RUNOVATION - REMKO vs. REMCO

Was it tempting to fiddle with the colours and materials to make the end result a bit softer?
Remco: The retro silhouettes are less extreme than the performance ones, which already makes it a bit softer. The first Runovation samples had the original striping pattern, which did not give the shoes the high-tech appearance we were looking for. So we decided to apply the stripes that are being used on the Gel Cumulus 10 and Gel Nimbus 10. However, one of the designers at ASICS Europe warned us that using these stripes might tamper with the original shoe design. Since we did not want to insult anyone, we contacted the original designer of the Gel Lyte III and asked for his approval. Luckily he liked the idea and gave his approval. The end result looks perfect! Even though it is a challenging project, we still wanted to bring something fresh and new. Collaborations are nice, but as a brand you have to release your own concepts!     

Sounds very interesting. Any last minute thoughts?
Remco: Yeah, we especially would like to thank our colleague Marc Dinsbach who came up with the name Runovation when we were really lost. He mentioned that it is similar to renovating a house, so that’s how the name Runovation was born.