ASICS RUNOVATION - REMKO vs. REMCO

...The samples came out really strong so we decided to continue the project. We think it’s time for some changes. I mean, when we were young kids it was all about innovation right? We loved Air, Disc Turn, Torsion, Pump and Gel. It’s time to show these kids that there is more to life than retro sneakers. So let’s hope they will get interested.

Fair enough. They do look good! My favourite is the black and yellow honeycomb Gel Lyte III. Take us through the inspiration for that one...
Remko: Great to hear that’s your favourite. It’s the most extreme one, so you’ll either love it or hate it. That’s actually the reason why we chose it. We copied the original colourways of the Gel Nimbus 10 and used the same materials.

The GT II in gold looks familiar. Do you find dudes who like the GT II also dig the Gel Lyte III or do they have different audiences?
Remko: I think they both have the same audience. We were a bit afraid that the GT II wouldn’t be so popular because of the success of the Gel Lyte III, but luckily it has held its own.

I’m probably not as sold on the Gel-Lyte Speed...
Remko: I think you need to give the Gel Lyte Speed a chance. Do we have to bribe you by sending you a free pair? Trust me, I know how to convince a crazy Aussie! I do think that it is an interesting shoe and it is a full brother of the Gel Lyte III. The Gel Lyte Speed is a bit lighter and was developed for the more experienced runner. Personally, I like the fact that you can play around with a lot of different parts on the Gel Lyte Speed. It’s great for colour blocking and for using all kinds of materials.