STEWART HORNER INTERVIEW
How does Considered apply to apparel?
It’s everything. We don’t even print our design ranges on paper anymore in the office. With manufacturing, there’s minimum waste, minimum toxins, we utilise the most amount of fabric that we can, we use recycled fibres and if we can source close to the factory or minimise transportation then we’ll do that. All of our trim components like cord-locks or zip-pulls, about 90% of the stuff is made from Nike Grind.
When an anniversary’s on there’s a tendency to bring out all the retro hits... it seems like you’re going to resist that temptation?
We have resisted it as much as possible and tried to not do the obvious. ACG has always been about breaking away from the norm a little bit. Even in our own world we try and do things a
little bit differently to the bigger Nike brand. There will be some NSW releases of ACG, particularly the Magma and we are using the Mowabb for example, but more from a colour perspective. Overall though, you can still definitely see the vintage flavour in the new stuff.
Is there a particular ACG colour system that you like coming back to as a designer?
I have to say I love the Mowabb. The Terra was a really, really nice colourway. Probably one of my favourites, and I mean it’s a little bit of a story, but my favourite ACG shoe of all time is the Air Terra Tor which was from ’96 or something like that and it came in two colours – grey and a hospital green, which is probably not the correct Nike colour name...
Check out our next feature: NIKE ACG FEATURE - PART ONE