CLAW MONEY X NIKE BLAZER

So you have your fashion line, you’ve published your first book ‘Bombshell : the life and crimes of Claw Money’. How do you differentiate between all your personalities?

You forgot Fashion Director of Swindle Magazine too! Having all these different jobs keeps me fresh and on top of my game, as they are all so different and yet they are threaded together. It is a lot of work and still it is so much fun. I do different things everyday which is very interesting and never leaves time for boredom – lack of sleep yes, but boredom, no.

How fulfilling was it to be able to give up full time work to pursue what you love?

I have always worked for myself and when you work for yourself, it doesn’t feel like a full time job, as it is your life! I started making tees just for fun and to do it, that’s all. The fact that people went crazy over them and kept demanding product was so unexpected that I only paid attention to it out of the corner of my eye until now, because we are a full blown business. I never in a million years thought I would make money off my name and reputation. So weird! But a girl’s gotta eat.....

So you have a brilliant career and now your very own Nike shoe. What else is left for CLAW to do?

Get fat and have a baby... maybe climb a mountain and ride a yak!