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FREEHAND PROFIT AIR JORDAN 4 GAS MASK

Master mask crafter Freehand Profit puts the Air Jordan 4 under the blade for his newest creation.

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STUSSY SUMMER 8 BALL MINI LOOKBOOK

Stussy resurrects a classic with a modern edge. Look inside for the Summer 2013 '8 Ball' Lookbook.

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SF HANGS OUT ON HONG KONG'S SNEAKER STREET

When we get a second to chill on a business trip, you know we're gonna go sneaker shopping!

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ACTION BRONSON EXPLAINS HIS NB LOVE AFFAIR

Action Bronson loves the NB, and he told Acclaim magazine why when he popped by SF HQ.

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NIKE PRESENTS: FEDERER VS FLY

Roger Federer gets his game face on with Nike waging a backhand war of a new kind.

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ISSUE 27 OF SNEAKER FREAKER ABOUT TO DROP!

Sneaker Freaker Issue 27 is finally ready to drop... check the first image of the cover right here!

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HYPEBEAST x PUMA 'THE DIM SUM PROJECT' LAUNCH RECAP

It got damn hot and steamy at the Puma x Hypebeast 'Dim Sum Project' launch in Hong Kong. Peep the party ...

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NIKE 'THIS IS KOSTON' FILM COMING SOON

Nike have made a documentary about the ever enigmatic Eric Koston. Here's the trailer.

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Articles

Published: Aug 11th, 2012

THE MAKING OF THE NIKE ZOOM KOBE IV

Nike bounce back to 2008 and revisit one of their lowest lightweight basketball shoes - the Nike Zoom Kobe IV. The Black Mamba's signature sneaker changed the game by proving that you could create a high-performance, low-top basketball shoe without getting caught up by the craftiness of an ankle-breaking crossover. Emboldened by the breakthrough Nike Hyperdunk, Lead Designer Eric Avar and his team recognised that Nike's Flywire secure fit system could help deliver Kobe's hefty request for less. Check out rare development sketches below and see more at Nike Inc.