Sneaker Freaker

Free access to news & Giveaways

Newsletter Full Member

Join now it's free!


News Flash

View All

PENSOLE LAUNCHES FUTURE OF FOOTWEAR AWARDS

Enter your best sneaker designs for your chance to win! Details inside.

More

MIKE POSNER FLEXS REEBOKS!

Mike Posner chops it up with Reebok on what it takes to make a classic in this new video.

More

NEW ERA TATTOOIST SERIES: PART ONE

New Era profile Melbourne tattoo artist Buggsy in this new video!

More

DUNKXCHANGE HITS PORTLAND AND SEATTLE!

DXC packs up for Portland and Seattle for their upcoming Pacific northwest dates! Details inside.

More

MISHKA 2012 SUMMER LOOKBOOK

See the latest looks from Mishka's Summer collection!

More

WIN TIX TO STRIKE BOWLING'S LIVE ON THE LANES

Win tix to Strike Bowling's next Live on the Lanes parties in Sydney and Melbourne

More

NEW SNEAKER FREAKER x KIKS TYO COLLECTION!

Check our brand new colab tee with Japan's KIKS-TYO!

More

ADIDAS ORIGINALS MAKE MOVES VIDEO

Watch a day-in-the-life of Digitalism's DJ Beni Single thanks to adidas Originals

More

Articles

Published: Jul 27th, 2011

SWIZZ BEATZ 'REETHYM OF LITE' LAUNCH PICS

Last week Reebok welcomed Swizz Beatz into the fam with an all-out extravaganza featuring some of hip hop's finest. Celebrating Swizz' new role as Creative Director for the classic 'Bok brand, Lloyd Banks joined the Kamikaze creator onstage for an intimate jam. Taking place at NY's Escape space, Hennesey made sure the booze was flowing thick and fast with plenty of Reebok-inspired cocktails on offer. Guests sipped Hennessy Classic Lites and Modern Lites, but it was the Reethym of Lite and Kamikaze cocktails that really kept the VIPs jumping. And what a VIP list – Pharrell Williams, Diddy, Jay Z, Beyonce, Alicia Keys and Noreaga were just some of the famous faces in the crowd. Where was our invite Reebok? Check out some of the party pics below, and cop a sneak peek at some of the new range you can expect from werclassic.com, all thanks to Mr Beatz. Peep the video below!