Jordan Brand get straight down to business in 2011, kicking the year off with the highly anticipated return of the iconic white/cement Air Jordan III, complete with an OG inspired box and packaging. Not resting on their laurels JB is also launching a retro project with a difference which asks ‘what if the Air Jordan 1 were never made until today?' The answer is the Jordan Evolution '85, a contemporary design that reinterprets the style and spirit of the original Air Jordan for the present day performance market. As always there's also some straight up hybrid hi-jinks in store like the juicy Jordan Prime 5s and the 6-17-23, which blends together the Carmine VI and the XV11 (6+17=23). Check out more over at the official Jordan Brand website.
