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ADIDAS ORIGINALS MAKE MOVES VIDEO

Watch a day-in-the-life of Digitalism's DJ Beni Single thanks to adidas Originals

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WIN A TRIP TO MEXICO WITH NATIVE!

Do the 'Summer Sandal Shimmy' and win an all-inclusive stay at a Mexican resort!

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SUPREME SUNGLASSES: THE ALTON

See the new summer specs from Supreme!

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KYRIE IRVING 'UNCLE DREW' PEPSI MAX AD

NBA Rookie Of The Year Kyrie Irving goes Grandmama on unsuspecting street ballers! Watch the video here. ...

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NEW NIKE FOOTBALL 'MY TIME IS NOW' VIDEO!

Catch Nike Football's amazing new four-minute commercial here!

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ADIDAS ADISTAR RACER WINNER: DAY 4

Did you win a pair of adidas Adistar Racers? Find out inside!

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WIN A SNEAKER FREAKER MAG PACK ON PINTEREST!

Sneaker Freaker is now on Pinterest! We are giving one lucky winner a monster mag pack! Click for details. ...

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THE SIMPSONS x SANTA CRUZ 'SCREAMNG HOMER'

Homer explodes in a classic Santa Cruz skateboard flip by Matt Groening!

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Articles

Published: Apr 5th, 2011

INSIDE G-SHOCK WEST: LONDON PARTY PICS

The G-Shock West store popped up in the heart of Covent Gardens in London recently, with stacks of new watches, music by Steve Sutherland and a live art installation for those that crammed the jam packed opening. All eyes were on the stunning silver Krink DW-6900 which shone out amongst a gallery of G-Shock's most recent collabs. Amongst the street artists on the guest list were competitors from Secret Wars London who showed their G-Love by leaving their mark on the store's blank walls. Cementing the brand's UK presence, the G-Shock West store is London's second flagship G-Shock location, after G-Shock East in the super trendy Brick Lane. Thanks to Ravi Sidhu for the pics. Check out more over at G-Street.