Finding fame by making loveheart jewellery with Lego blocks, twin brothers Dee & Ricky have parlayed their signature O.T.T. style into a creative juggernaut. Working with everyone from Casio to kanye, the bros are now riding Pony uphill to create this pair of tripped-out kicks, complete with custom Velcro letters and leopard spots. We caught up with the two larger-than-lifers in Berlin for an interview that veered from the sublime to the ridiculous… Did they mean to mention their doomed Jordan colab?
How long have you guys known each other? (laughs)
DEE Since we were in the womb, we were sperm.
RICkY 29 years and counting.
D Split embryos!
How important is it for you two to be together?
R Basically right now it really is important, you know, because we’re a brand.
D Yeah, it’s the key… our faces are the key.
R If he cracked his head open, and there’s only one of us, the brand really wouldn’t exist. So that would all come to a screeching halt.
How do you describe the Dee and Ricky show?
D I would describe my style as really whimsical, fun, innovative, forward thinking. It’s like New York, man.
R Past, present, future. Always changing.
Was the Lego jewellery the first thing you guys did as serious business?
D Yeah! Probably. Designing and making brooches, pins, stuff like that.
R And we did things like stitching on back pockets…
D The most creative though, was probably the Lego brooches.
R Creative? Oh, yeah, yeah. Definitely the brooches, they were like a huge hit.
How does working with G-Shock compare to doing stuff just as Dee and Ricky?
D You really can’t compare it, because it gets like kind of corporate with contracts and stuff. We really got to push forward and force brands, to let them know that this is what we do, this is our style so we want to be innovative, to show how different we are.
R We really don’t have to listen to anybody else. And a lot of people don’t ‘get’ our creativeness…
D They don’t see our vision. It’s really hard working with a lot of companies, because they try and control you. They can’t change that, they can’t change us.
Is Pony a brand you guys had an affinity for as kids?
D Yeah, I had a bunch of Pony growing up. My uncle always used to buy me a whole bunch of Pony – like sneakers, sweats, and I don’t know, I just always had it in the back of my closet or something, like you could always find a Pony piece.
Tell me about the shoe you designed Dee.
D Basically, the whole sneaker is Velcro. I was just thinking, how could we make a Velcro shoe? Because we were working with Lego, it’s like, the sky is the limit, because you can do anything with Lego. You can build a car, create shoes out of Lego, so I was like, how can I match my sneaker to actually be similar and build off it. So I did a Velcro high-top, all black. I wanted to add some Dee & Ricky flair to it, kind of subtle, but with colour, so yeah, it’s got like, multi-coloured, like letters, numbers, shapes and all that stuff, just so you can stick ‘em on the side, you can spell your name out, write ‘fuck you’ or whatever you want. Have fun with it. Have fun with your sneakers.
Did you just say the words Dee & Ricky and subtle in the same sentence?
D Yeah, subtle. But whimsical.
I think your idea of subtle might be different to most people’s.
D Yeah, definitely yeah.
And tell me about your sneakers Ricky?
R I’m actually not wearing them right now, but mine’s a leopard print, so we used a jungle vibe, and I took a leopard and I added a few multi-coloured pieces and also there’s going to be Velcro on my chevron, so you can put the letters from his shoe on top of my Pony chevron.
Leopard print is a bit of a disco staple, it’s like camo.
D Cheetahs are cool.
What’s next for Dee and Ricky?
R Right now, we’re working on a Dee and Ricky restaurant, we’re doing furniture, flatware, tableware. Our new G-Shock comes out in November.
D That and speakers with this French brand.
R We’re doing a laptop desk and speakers.
D We designed a few jewellery pieces for Barneys. We’ve been working with a jeweller and he’s doing a lot of jewels for us.
You guys are busy bees.
D We’re never not working.
R Never not working class heroes.
D We got a lot of stuff to do. Pipe’s clogged up, so just trying to drain it. About to go purchase some Drano after this.
I hear you guys worked on a Jordan that never came out?
D Wow. I don’t know, man.
R You tell him about that?
D Yeah. We were working on a Jordan, but…
R It fell through.
Damn! This interview is supposed to be about Pony.
D We should deal with that.
R Yeah, I know.
As seen in Sneaker Freaker Issue 22.