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Phli+Leaders1354+SelfConscious+Enstrumental=THE BROTHERHOOD::FREE::12.19.07

Phli+Leaders1354+SelfConscious+Enstrumental=THE BROTHERHOOD::FREE::12.19.07

December 19th

6-9pm

150 of PHLI, Leaders and Self-Conscious' MOST LOYAL CUSTOMERS and VIPS will attend an event at the NIKE Office with Free food and drinks :: hella giveaways from all the brands that you love and music by Roosevelt Treasurechest and Jay Illa. The Jordan Room and POSSIBLE the SB room and the ENERGY room will be accessible :: when else can u kick it at the nike office??? ONLY w/ the BROTHERHOOD!!!!



THEN there's an afterparty @ Lumen that's open to EVERYONE!! Music by DJs Million Dollar Mano, TimBuck2, Twilight Tone, and the legendary Terry Hunter.



The whole affair is free and there's gonna be stuff given away all night. Celebrate THE BROTHERHOOD w/ PHLI, LEADERS 1354, and Self-Conscious.



FLYER COMING SOON!!!!!!


GiveAways ALL NIGHT!!!!

Party w/ the stores you love for FREE!!!


It's all about BROTHERHOOD and CUSTOMER APPRECIATION!!







~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

FOR IMMEDIATE RELEASE

Chicago's Premier Sneaker Boutiques Come Together To Form Brotherhood, Kick It Off With City Wide Celebration December 19th.

Chicago, IL--In recent times, street wear and sneaker boutiques have sprung up throughout Chicago. These stores specialize in carrying the latest designs, freshest styles, and the rarest of kicks. In addition, these boutiques serve as community fixtures, offering a space to talk music, sports, and politics. Even as new ones open up, the Chi-town originators of such spots continue to grow and improve, and now come together in hopes of unifying Chicago's urban community and maintaining the integrity of a culture rich and diverse. Enter The Brotherhood.
When Leaders 1354, PHLI Worldwide, and Self Conscious teamed up with designer Enstrumental to create shirts donning the message "We need PHLI Self Conscious Leaders" it was much deeper than the clothes. The message signified the beginning of their partnership and is at the core of their mission. They intend to unify Chicago's disjointed Hip Hop scene, set the bar for future boutiques, and serve as role models for black entrepreneurs everywhere.


PHLI Worldwide's Dave Jeff says the partnership was a long time coming. "We have been talking about this for a long time, and now is the perfect moment for all of us to come together, and remind everyone that we were the first sneaker boutiques in Chicago, and we are still the hottest sneaker boutiques in Chicago," he said.

"Plus we are in the city of haters, and people think we hate each other. That's not the case. We all support each other as fellow experts when it comes to the sneakers and street wear, as fellow Chicagoans working to uplift our communities, and we support each other as black businessmen."

PHLI, Leaders, and Self Conscious attract those on the cutting edge of fashion and culture. They are a must see for artists and entertainers visiting the Windy City, and some of Hip Hop's top stars have sported their brands. While their names have grown nationally, it has been their local loyal customers that have allowed these stores to flourish. In their first event, the Brotherhood says thank you with two celebrations aimed at giving back to those that shaped them.
Mike from Leaders 1354 said, "There are a lot of people that really held us down over the years. They don't even necessarily come into buy something everyday, but just to hang out and let us know that they're with us." To show their thanks, the Brotherhood has assembled some of Chicago's top DJs for a night of partying on Wednesday, December 19th.


The night kicks off at 6PM with an exclusive VIP party held at the Nike office. The party is limited to 150 people, who will be hand selected by each store. Guests will be treated to food and drinks, music and fashion giveaways, as DJs Roosevelt Treasurechest and J-Illa open up their record bags to supply beats throughout the evening.

At 10PM the party will move to Lumen nightclub, located at 839 W. Fulton Mkt. Allstar DJs Million Dollar Mano, TimBuck2, Twilight Tone, and the legendary Terry Hunter will all be on hand delivering the hottest songs, to keep the party moving all night.

This is just the beginning for the Brotherhood. Their common ends with different means, creativity, and Their expertise when it comes to sneakers and street wear will allow the Brotherhood to have a strong impact in Chicago now and in the future.
Cliff from Self Conscious sums it up, "While we do similar things, yet each store has their own identity, which allows us to work in more communities, with more people. We all have a big influence in Chicago's sneaker culture, and together we came up with the Brotherhood to exercise that influence, and use it for the betterment of Chicago."


All events are 100% Free!!


Enstrumental Clothing is producing a Limited Release tee to commemorate the synergy of Chicago's three original sneaker/streetwear boutiques. The BrotherHood Tees are being sold for a limited time and in limited quantity at Leaders 1354, Self-Conscious and PHLI. Each retailer will have only 50 tees on sale for $40 and each tee will have a numbered release authentication tag. Each store's tee will have uniform design properties, but will feature three separate colorways to signify the individuality yet togetherness of each branch of THE BROTHERHOOD.



For more info:

http://www.myspace.com/phli
http://www.myspace.com/leaders1354
http://www.myspace.com/vdotchicago
http://www.myspace.com/enstrumental



For Press inquiries:
Alexander Fruchter
TreasurechestPR@hotmail.com

Old pic but a lil something...

Am i like the only female sneaker head rockin a size 3????? This shit is so wack cuz i get my shoes dirt cheap especially because i work at Finish Line but i dont get shit good in my size....yea we get cute dunks but youll never see me with a pair such as the samurai's!!!! If anyone knows where i can get something exclusive in my size let me know please!

Some new shit on the scene!!!!

Straight from Chicago ...My guy Cya is now selling his brand Colored.....Rockin the newest shirt which he specifically made to color coordinate the retro 8's...hes now selling them for 25 and ladies he has them for you too!!!! More pics will be available!