It took one basketball star and a genius shoe designer to take Nike into a whole new ‘ball’ game – and with the introduction of Air Jordan, the Swoosh brand has never looked back. Most will argue that the Jumpman had his day back in the early to late ’90s, but with technology improving and advancing Jordan Brand made sure to stay one step ahead at all times. We take a nostalgic look back to the golden era of JB showcasing some of our favourite silhouettes, from the Cement IVs to the Fire Red Vs. Let’s revisit some OG goodness thanks to our extensive Sneaker Freaker Museum.