Tim Cook Rocks Custom Nike Air Max 1 During Apple Event

Tech news has made its way onto the sneaker side, as Apple CEO Tim Cook broke out something special for their iPad event this morning. As Cook spoke about updates and refreshes to the iPad lineup, he was rocking some 1-of-1 Nike Air Max 1s, designed on the iPad.

Apple's relationship with sneakers is well documented in the sneaker space so this isn't something out of left field. Apple made some custom sneakers for select employees in the 90s, which are now on Sotheby's for $50,000, and Apple founder Steve Jobs was putting the grey New Balance 992s in heavy rotation alongside his signature black turtleneck and light washed jeans.

Cook was rocking a clean white canvas Air Max 1 '86, with multi-coloured speckles placed throughout the mudguard. The standout design element is the 80s Mackintosh colours sketched underneath the Swoosh, a nice play to go alongside the introduction to the Apple Pencil Pro. 'Made on iPad' is scripted under the Nike branding on the tongue tag, as slight pops of colour stand out on the sneaker's grey and white lining. The big bubble is in full effect, encapsulated by a white midsole as a gum bottom finishes off the sneaker.

Want your hands on these? Good luck. These were made just for the iPad event and will not see a public release. Check out the photos above.